Sircle Collection Announces Upcoming Openings and New Lifestyle Hotel Brand
As the world starts to open up again, Sircle Collection has exciting news to share with its fans. The boutique hospitality group is launching a new lifestyle hotel brand, Sircle Hotels. It will be driving the group’s global expansion, starting with the debut UK property, Sircle London, set to open its doors in late autumn, followed by Sircle Milan in spring 2024.
Sircle Hotels will join the Sircle Collection portfolio, which already includes Sir Hotels, Max Brown Hotels, Park Centraal Hotels, Àterre, and the private members’ club concept, The Cover. With Sircle London and Sircle Milan, the hospitality group is introducing unique and compelling properties in two of the world’s most exciting cities.
Sircle London – Autumn 2023
Located on Devonshire Square, Sircle London will offer an 81-room hotel, a gym, yoga studio, an outdoor botanical courtyard, and Seven North restaurant, led by internationally renowned Israeli chef Eyal Shani. The property’s design features custom furniture and local craft, showcasing the best of home-grown makers and creators. Visitors will also have access to The Cover, Sircle Collection’s private members’ club, providing a unique social space for entrepreneurs, innovators, and the culturally curious.
Sircle Milan – Spring 2024
Sircle Collection’s restoration project in Milan’s iconic Torre Velasca will house 72 ultra-luxury penthouses, The Cover, and an impressive spa and gym spanning 11 floors of the building. The property’s interiors will be designed by globally renowned architecture and interior design studio Dimorestudio.
More Exciting Openings
The Cover, Vienna – Summer 2023
Located within the Max Brown 7th District, Sircle Collection’s private members club, The Cover, offers a rich cultural program, diverse body and mind classes, and a dedicated club menu.
The Cover, Amsterdam – Winter, 2023
The Cover will also open in Amsterdam inside W Amsterdam, offering free access to private social spaces, the AWAY Spa & Gym, and members-only workspace.
Max Brown Milan – Autumn, 2023
This newest Max Brown outpost, located in Milan’s city center, will have 64 rooms and an eccentric design synonymous to Max Brown’s branding.
Max Brown, Athens – Winter, 2023
Max Brown Athens will welcome 103 rooms with a modern 70s feel in the centre of Athens, near major central squares such as Omonia Square.
Max Brown, Vienna – Winter, 2023
Located in Vienna’s 5th District, Margareten, Max Brown Vienna will offer 117 guest rooms, meeting and event spaces, a local art collection, and an all-day F&B concept.
Related Facts
Sircle Collection is a globally recognized, innovative brand of hospitality that creates one-of-a-kind hotels, restaurants, members club, concept stores, and spas in Europe’s most inspiring neighborhoods.
The Sircle Collection’s expansion plans will continue through 2024 and beyond, with further hotel openings in some of the most coveted destinations worldwide.
Key Takeaway
As the world is slowly opening up to travel and leisure, the hospitality industry is looking forward to exciting times ahead. Sircle Collection is introducing its latest lifestyle hotel brand, which promises to offer something unique and compelling to the residents and visitors of the world’s most exciting cities. With its ambitious expansion plans, Sircle Collection is positioning itself as a major player in the boutique hospitality industry.
Conclusion
Sircle Collection’s upcoming openings and new lifestyle hotel brand, Sircle Hotels, are exciting news for the hospitality industry. These new properties promise to offer something unique and compelling to visitors and locals in two of the world’s most exciting cities – London and Milan. With its ambitious expansion plans, Sircle Collection is positioning itself as a major player in the boutique hospitality industry, offering one-of-a-kind hotels, restaurants, members club, concept stores, and spas in Europe’s most inspiring neighborhoods.
