Welcome to My Crib. It’s Rented. And It’s a Moneymaker.
In an era where social media has become a dominant force for income generation, creative individuals are transforming their rental apartments into cash cows. These renters are using their apartments to create an aesthetically pleasing atmosphere that appeals to online audiences, leading to lucrative deals with brands.
During the pandemic, many individuals felt trapped in their rental spaces; their once comfortable apartments became suffocating. To cope with the stress, renters like Imani Keal scoured their neighborhoods for trinkets and painted their walls to keep busy. By sharing their decorating journeys online, they gained a following that caught the eye of big brands, leading to a robust source of income.
While homeownership has long been viewed as an investment, some renters are finding ways to monetize their rented spaces, offering a fresh perspective on how we see rental living.
The Rise of “Aesthetic” Apartments
Aesthetic apartments have become popular in recent times, with social media users praising them for their vibrant colors and picturesque views. The trend has encouraged many to spend on new furniture, lighting, and accessories to make their spaces more visually appealing. And it’s not just about aesthetics, but also monetization.
Many renters have turned to social media to document their home decor and design, attracting the attention of brands seeking to leverage their popularity. These renters can earn money from brand deals to straight-up gifts, simply by sharing their beautifully decorated spaces online.
The payout from these deals can vary from a few thousand dollars to upwards of six figures, making the idea of living in a rented apartment more appealing to those living in big cities like New York, where the median rent is $3,350.
The Power of Normal Apartments
However, as fast as the “aesthetic” apartment trend has grown, a backlash has emerged. Many creators have opted to promote “normal” or “realistic” apartments, showing that beautiful spaces can exist but without breaking the bank.
For marketing professional Yosub Kim, a “lived-in” apartment is more appealing than one with staged decor. Kim prefers displaying everything in their apartment, from skincare to Wi-Fi routers, to create an inviting and personalized space.
– Millennials and Gen Z’ers are renters, with about 39% of people under 35 owning a home, according to census figures.
– Companies like Ruggable and Pura are known for working with influencers and content creators to promote their products.
– Renters are starting to see their rented spaces as potential sources of income, shifting the perception of apartment living.
– You don’t need to own a home to make money from your space.
– Showing a personalized and lived-in space is an excellent alternative to aesthetic apartments.
– Your rental apartment can be your canvas to showcase your creativity and earn some cash.
Renting an apartment is no longer just a matter of necessity; it’s a way to create a source of income from a personal space. The rise of aesthetic apartments has been an interesting trend, but the idea of normal and personalized spaces should not be underestimated. Nevertheless, it’s refreshing to see renters gaining power through unconventional means and turning their apartments into money-making assets.