As the MarTech industry continues to evolve and expand, companies are constantly releasing new updates and features to stay competitive and meet the changing needs of customers. This week has seen several notable announcements from companies like Acquia, Calendly, Factoreal, and SugarCRM.
Acquia has appointed a Chief Market Officer, Jennifer Griffin Smith, to focus on customer and partner needs and ensure solutions deliver the value companies need. Meanwhile, Calendly has appointed former Salesforce Executive, Stephen Hsu, as its new Chief Product Officer to execute the company’s product roadmap and expand enterprise features.
Factoreal has released four new AI-powered email marketing features, including Smart Headings, Smart Buttons, Image Generator, and Text Generator, to help marketers improve personalized email campaigns. SAS has introduced new features to its SAS Customer Intelligence 360 platform, giving marketing users complete access to the cloud data source, while SugarCRM has launched Sugar Enterprise+, a premier sales force automation platform for on-premises customers.
Finally, Vericast has expanded its targeted capabilities with a new proprietary contextual advertising tool, equipped with keyword match capabilities and an advanced algorithm to reach and influence the right people at the right time.
Overall, these updates signal a continued push towards personalized, targeted solutions that prioritize the needs of customers and improve sales productivity. As the MarTech industry continues to grow, it will be interesting to see what new innovations and updates emerge in the coming weeks and months.
**Related Facts:**
– The MarTech industry is expected to grow from $121.5 billion in 2020 to $243.3 billion by 2027.
– A recent study found that 61% of companies plan to increase their marketing technology budgets in 2021.
– The top MarTech categories for investment in 2021 are marketing automation, social media marketing, and content marketing.
**Key Takeaway:**
Companies in the MarTech industry are constantly releasing new updates and features to stay competitive, prioritize customer and partner needs, and improve sales productivity. With the MarTech industry expected to continue growing in the coming years, it will be important for companies to keep innovating and adapting to meet the changing needs of the market.
**Conclusion:**
The MarTech industry is constantly evolving and expanding, with companies releasing new updates and features to stay competitive and meet the changing needs of customers. The latest announcements from companies like Acquia, Calendly, Factoreal, and SugarCRM signal a continued push towards personalized, targeted solutions that prioritize the needs of customers and improve sales productivity. As the industry continues to grow, it will be important for companies to stay ahead of the curve and keep innovating to stay competitive in the market.
