Top MarTech News From the Week of April 7th: Updates from Litmus, SugarCRM, Botify, and More
The MarTech landscape is constantly evolving, and keeping up with the latest news can be a daunting task. That’s why we’ve compiled a list of the most noteworthy MarTech announcements and updates from the week of April 7th.
Botify Launches a Collection of ChatGPT-Powered Tools
Botify, a performance marketing platform for organic search, has launched Botify Assist, a collection of ChatGPT-powered tools for Botify users. The new offering combines GPT-4 AI with Botify’s unified data model to provide additional insight and content recommendations for organic search impact. Botify Assist also equips users with AI-powered content optimization recommendations to help content writers create optimized web content and a personalized search assistant to help teams find information in Botify’s collection of 1,000+ data points.
Khoros Details its New Integration with Trustpilot
Khoros, a digital-first customer engagement software provider, has announced its integration with Trustpilot, a leading review platform. This partnership will help brands improve customer experiences and increase customer satisfaction by reducing the time it takes to respond to queries on the Khoros platform. With this integration, Khoros users can also use the interface in Khoros Care to monitor, review, and respond to the customer feedback they receive on Trustpilot as soon as it’s published.
Litmus Introduces New Accessibility Features to its Email Marketing Platform
Litmus, an email marketing software provider, has announced details on its new Dark Mode Coding Experience and Visual Impairment Filters, providing users with more inclusive, accessible email experiences. These features empower marketers to optimize their emails with Dark Mode functionality—a feature internal Litmus data says forty percent of subscribers used in 2022—and improve email accessibility for all subscribers by supporting people with color vision deficiency.
Matik Announces Matik Mail, a Tool for Creating Data-Driven Presentations
Matik, an automation platform for data-driven content, has launched Matik Mail to help sales and customer success teams deliver personalized, data-driven presentations and one-pages to their accounts in minutes. With Matik’s toolkit, businesses can automate the development of customized content, create presentation templates with Google Slides or Microsoft PowerPoint, connect to data warehouses, use simple field lookups to define metrics for the presentation, and more. Users can also add personalized text, images, and metrics to each recipient who receives the email attachment.
NICE Expands its CXone Platform with New Features and Enhancements
NICE, a cloud-native customer experience platform provider, has announced details on the Spring 2023 release of its CXone platform. The new release introduces AI-powered capabilities to accelerate digital fluency and help brands improve their customer experience interactions (CXi). Additionally, the Spring 2023 update introduces a bot skills library, no-code templates for multiple digital channels, and enhanced digital reporting capabilities that provide historical visibility into agent performance across various channels.
Pipedrive Appoints a New Vice President of Customer Success
Pipedrive, a sales CRM platform for small businesses, has appointed Lisa Davis as its new Vice President of Customer Success. Davis has over a decade of experience in customer success leadership positions at companies like Houghton Mifflin Harcourt and Intuit’s Mailchimp. In the new role, Davis will spearhead Pipedrive’s efforts to support customers throughout their CRM journeys, drive deeper customer engagement, and maximize customer retention.
SugarCRM Releases Details on its New Partnership with Mobileforce
SugarCRM, an AI-driven CRM platform provider, has announced a new partnership with Mobileforce, a global cloud-based Configure Price Quote (CPQ) and Field Service Management (FSM) solutions provider. SugarCRM and Mobileforce will offer companies an integrated quote-to-cash platform capable of boosting sales operations, improving deal flows, and maximizing customer satisfaction. Mobileforce Field…
Related Facts:
– Marketing technology (MarTech) is forecasted to grow to $682.3 billion by 2027, with a 12.5% compound annual growth rate (CAGR).
– AI in MarTech is set to reach $19.6 billion by 2025.
– Customer experience (CX) is a top priority for marketers; 86% of buyers said they would pay more for a better customer experience.
Key Takeaway:
The MarTech landscape is evolving at a rapid pace, and businesses must keep up with the latest developments to remain competitive. This week’s MarTech news highlights the increased importance of AI and CX, and the growing demand for personalized, data-driven content. By leveraging these trends, businesses can enhance their marketing strategies, improve customer engagement, and drive revenue growth.
In conclusion, the MarTech industry is experiencing rapid growth and transformation, with new innovations emerging constantly. Staying informed of the latest developments and trends is crucial to businesses looking to stay competitive and succeed in this ever-changing landscape.
