More U.S. Expansion On Tap for Latitude Margaritaville After Brand Goes International
The Latitude Margaritaville brand has found great success in the U.S. as a lifestyle-oriented offering for older adults. With resort-style amenities themed around the music and life of Jimmy Buffett, the brand attracts those looking for a fun and active retirement community. After years of soaring demand in the U.S., the brand has finally expanded internationally with the new Latitude Margaritaville International Lake Chapala project in Mexico. Now, the brand is set for further expansion in several states in the U.S.
Latitude Margaritaville in the U.S.
In Florida, the brand is logging 50 home sales a month at both its Daytona and Watersound locations, and 40 monthly sales at Hilton Head and smaller market locations. The demand remains strong into 2023, with projects underway in Texas and South Carolina.
Expansion into Texas and South Carolina
Minto Communities, the developer behind Latitude Margaritaville, is remaining proactive on new developments and is expanding the brand to the Houston and Dallas markets in Texas, along with its Hilton Head campus in South Carolina. The Texas location is ultimately planned to have 3,000 units or more, and the Hilton Head renovation project will add a new amenity center and 2,000 additional homes to the development.
Supply Chain Issues and Labor-Related Challenges
The Covid-19 pandemic caused disruption to various supply chain and labor aspects around new development, with its effects just now starting to improve. Currently, most of the brand’s challenges with expansion remain labor-related, with other remaining issues including supply chain variances. To combat supply issues, Latitude Margaritaville purchased large quantities of building materials in case of further disruptions.
Latitude Margaritaville has been a huge success in the U.S. The expansion of the brand in Mexico further highlights the demand for these lifestyle-oriented offerings for older adults. The brand’s expansion into Texas and South Carolina indicates that the demand is still strong in the U.S. Despite supply chain and labor-related challenges, Latitude Margaritaville is poised for further growth and expansion both domestically and internationally.
- Latitude Margaritaville’s communities are typically designed to include resort-style amenities themed after the life and music of Jimmy Buffett, such as “Fins Up” fitness centers and “Barkaritaville” pet spas.
- Other companies in the space include entertainment giant The Walt Disney Company, which is forging ahead with a new development concept that is planned to include senior housing.
The Latitude Margaritaville brand has come a long way since its inception in 2017. With soaring demand in the U.S., the expansion into Mexico and the planned expansion into Texas and South Carolina is a testament to the success of the brand. Despite supply chain and labor-related challenges, the brand remains in growth mode, and it’s exciting to see what the future holds for Latitude Margaritaville both domestically and internationally.