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Ford F-150 Pickup for 2024 Places Emphasis on Hybrid and Technological Advancements

2024 Ford F-150 Pickup Updated to Focus on Hybrids and Tech

It’s no secret that the Ford F-150 has been America’s best-selling vehicle for decades. And with the upcoming 2024 refresh, Ford is making sure to keep this iconic truck relevant and ahead of the competition. The new F-150 will feature a range of updates and enhancements, with a particular focus on hybrid technology and advanced features. Let’s dive into the details of what you can expect from the 2024 Ford F-150.

Boxier Looks and Updated Styling

The 2024 Ford F-150 sports a refreshingly boxier look, with subtle yet significant styling changes. Depending on the trim, you’ll notice new LED running lights around the headlights, giving the truck a square-jawed appearance. The lower-end models feature a “coast to coast” grille that fully envelops the headlights, while the Tremor model adds an eye-catching touch with orange accents. The taillights and bumpers have also been redesigned, and an appearance package with blackout trim is available on more variants. As for the classic Blue Oval logo, it now features bigger and bolder white lettering, giving it a more modern and commanding presence.

Hybrid Takeover

One of the most significant changes for the 2024 F-150 is a shift towards hybrid technology. Ford is repositioning its PowerBoost hybrid model to take center stage. Currently, hybrids make up 10% of F-150 sales, but Ford aims to double that with the 2024 model. The hybrid model will now be priced the same as the 3.5-liter EcoBoost gas variant, making it a more accessible option for buyers. The PowerBoost hybrid boasts an impressive 430 horsepower and 570 pound-feet of torque, making it the most powerful option in the lineup, aside from the high-performance Raptor models. Additionally, the PowerBoost-equipped F-150s come with the Pro Power Onboard system, providing a 2.4-kW inverter in the bed for powering various devices.

Tech-Focused Interior

Step inside the 2024 F-150, and you’ll find a tech-focused interior designed to enhance your driving experience. All F-150s now come standard with a 12-inch touchscreen and a 12-inch digital gauge cluster. But the real highlight is the introduction of a head-up display, available on the Lariat and higher trims. The head-up display offers custom screens for features like BlueCruise, towing, and off-road drive modes, providing crucial information right in your line of sight. Additionally, Ford has introduced the Pro Access tailgate, which offers easy access to the bed and a convenient storage box behind the right rear wheel well.

Advanced Safety Features

The 2024 F-150 is all about keeping you safe on the road. It comes with 10 standard driver assistance features, including pre-collision assist with emergency braking, lane-keeping, and blind-spot warning. Ford has also added an optional “exit warning” feature that alerts you to approaching vehicles, pedestrians, and cyclists when you’re about to step out of the truck. Another noteworthy safety enhancement is the Stolen Vehicle Services (SVS), which helps recover stolen vehicles. These safety features add an extra layer of protection and peace of mind.

Related Facts:

  • The Ford F-150 has been America’s best-selling vehicle for over four decades.
  • The 2024 F-150 sees a significant focus on hybrid technology, with the PowerBoost model taking center stage.
  • All F-150s come with a 12-inch touchscreen, 12-inch digital gauge cluster, and optional head-up display.
  • The 2024 F-150 offers a new Pro Access tailgate for easy access to the bed and a convenient storage box behind the rear wheel well.
  • Enhanced safety features include an optional “exit warning” system and Stolen Vehicle Services (SVS).

Key Takeaway

The 2024 Ford F-150 is an exciting update that brings boxier looks, a focus on hybrid technology, and advanced features to America’s best-selling vehicle. Ford has listened to customer demands and made significant enhancements to ensure the F-150 remains at the forefront of the pickup truck market. With its refreshed styling, innovative technology, and improved performance, the 2024 F-150 is poised to solidify its position as the truck of choice for millions of Americans.


The 2024 Ford F-150 represents an evolution rather than a revolution. While it may not be a completely new generation, the updates and improvements made to the truck are substantial. With a renewed focus on hybrid technology, advanced features, and a refreshed design, the 2024 F-150 is ready to meet the demands of modern truck buyers. Whether you’re looking for a versatile workhorse or a capable family vehicle, the 2024 F-150 offers something for everyone.

Denk Liu
Denk Liu
Denk Liu is an honest person who always tells it like it is. He's also very objective, seeing the situation for what it is and not getting wrapped up in emotion. He's a regular guy - witty and smart but not pretentious. He loves playing video games and watching action movies in his free time.

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