Brand & Lifestyle Licensing Awards 2023 (B&LLAs) Finalists Announced

The B&LLAs 2023 finalists have been announced and this year has seen a record number of entries from companies both large and small in all of the main product categories. The judging panel included retail buyers from Argos, ASDA, Boots, Dunelm, FatFace, Home Bargains, John Lewis & Partners, JoJo Maman Bébé, Matalan, Moonpig, Morrisons, Mothercare, New Look, Next, Sainsbury’s, Selfridges, Specsavers, Tesco, TruffleShuffle, Vanilla Underground, Waitrose and WHSmith.

The B&LLAs Rising Star Award

Finalists for The B&LLAs Rising Star Award include Amy Austin, brand licensing junior buyer of DFS, Alexandra Bovey, senior licensing partnerships manager of Hearst UK, Oliver Gilding, exclusive brands manager of Iceland Foods, Rosanna Cousins, senior retail and commercial manager of The Point.1888, Zoryanana Mishchiy, licensing executive of The National Gallery, Jessica Healey, junior buyer of New Look, Alex Hartnell, coordinator, marketing & brand management of Beanstalk, and Bryony Rodda, assistant buyer of [email protected].

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range

The finalists for Best Brand Licensed Fashion Accessories or Lifestyle Product or Range are Coca-Cola Unity 1971 Rookie Roller Collection from Shiner (Rookie Roller), Goodyear Wellingtons and Outdoor Shoes from George Rye & Sons, Haribo Accessories for Claire’s from Imagine8, HEAD Watches Collection from Elysee Group, Historic Royal Palaces Superbloom Platinum Jubilee Jewellery Collection from Clogau Gold, Kellogg’s x Anya Hindmarch Accessories Range from Anya Hindmarch, National Gallery Umbrella Range from Fulton Umbrellas, TfL Handbag and Wallet Collection from Kurt Geiger, LEGO x adidas SUPERSTAR Shoes from adidas, and Sara Miller London Handbags from Pelham Leather Goods.

Best Brand Licensed Food or Beverage Product or Range

Finalists for Best Brand Licensed Food or Beverage Product or Range include The Ashmolean Museum Tea Collection from Team Tea, Baileys Chocolate Range from Lir Chocolates, Cathedral City Frozen, Bakery and Chilled Collection from Iceland Foods, Chiquito Range from Iceland Foods, Gordon’s Sicilian Lemon Luscious Layer Cake from Finsbury Food Group, The National Gallery Canned Wine Collection from Canned Wine Co., Natural History Museum Love Your World Collection from Creme d’Or, RHS Spirits for Gardeners from Harrogate Tipple, Robinsons Ambient Jelly Range from Rose Marketing, and Smiley Originals Happy Soda Collection from Happy Drinks Co.

Best Brand Licensed Health & Beauty Product or Range

Finalists for Best Brand Licensed Health & Beauty Product or Range are Alice Scott Health and Beauty Range for Tesco from H&A, Amy Winehouse Frankly Amy Camden Collection and Beauty Box from Illamasqua, Chupa Chups Health & Beauty Range from Corsair Toiletries, Coca-Cola Creations Make-up Collection from Revolution, Crayola Kids’ Bath Time Range for Boots from H&A, Fruit-tella Mix ‘n’ Match Lip Balm from Amber House, Mother & Baby Cleaning Range from Ecoanolytes, National Trust Explore & Treasure Collection from Toasted Crumpet, PepsiCo Range from Amber House, and Reese’s Read My Lips Lip Balms from Amber House.

Best Brand Licensed Adult Apparel Product or Range

Finalists for Best Brand Licensed Adult Apparel Product or Range include Alice Temperley A Life in Print Collection from Anthropologie, The Ashmolean Museum Collection for Berksha from Park Agencies, Coca-Cola x PUMA Collection from PUMA, Ed Hardy Womenswear Collection for Missguided from Poetic Brands, Farah Golf Spring Summer 22 Range from Worldwide Golf Brands, National Gallery Collection for Urban Outfitters and [email protected] from Blackstone Designs, Natural History Museum Womenswear from Joanie, Panini Collection for Bershka from Bioworld, Sanderson of London x Paige Apparel Collection from Paige, and V&A x Love & Roses AW22 Collection from Lipsy for Next.

Best Brand Licensed Gifting Product or Range

Finalists for Best Brand Licensed Gifting Product or Range include Cath Kidston Flower Bouquets from Moonpig, Costa Coffee Gift Sets from Kimm & Miller, Eleanor Bowmer Gifting Range for Boots from A2V, FatFace Gifting Collection for Boots from SLG Brands, Laurence Llewelyn-Bowen Upcycling Range for Aldi from A2V, MTV Trivia Game from Ginger Fox, Natural History Museum Collection from Blueprint Collections, The Royal Horticultural Society (RHS) Calendar and Diary Range from Danilo Promotions, Van Gogh Museum Sunflower Pop and Sweet Almond Blossom Home Fragrance Range from Floral Street Fragrances, and Wildlife Photographer of the Year Greeting Cards Collection from Museums & Galleries.

Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range

Finalists for Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range include Emma Bridgewater Brighter World Collection from Elite, Fairy Dish Cleaning Tools and Accessories from Addis Housewares, Good Housekeeping Bakeware Collection at Homebase from Homebase, John Whaite Collection from Kimm & Miller, Laura Ashley Home Collection from D2C Brands Limited, Natural History Museum DINOSAURS Collection from Half Moon Bay, Paddington Collection for Wilko from RMS, Peppa Pig Collection for Wilko from RMS, RSPB Collection from Dexam, and The Snowman Collection for Aldi from RMS.

Related Facts

• The B&LLAs has seen a record number of entries this year
• All of the main product categories were judged by a panel of retail buyers from right across the spectrum
• The B&LLAs 2023 finalists showcase the growth and maturity of the brand and lifestyle licensing business
• The awards ceremony will take place at the Royal Lancaster Hotel on Thursday 27 April

Key Takeaway

The finalists of the B&LLAs 2023 showcase the diverse range of licensed products available and the high level of innovation and creativity within the industry. The finalists’ entries are outstanding, and it will be interesting to see who will emerge as the winner at the awards ceremony next year.

Conclusion

The B&LLAs continues to be a sought-after award for brand and lifestyle licensing businesses. The growth of the industry is evident in the record number of entries received, and the high calibre of finalists is a testament to the industry’s creativity and innovation. We wish all the finalists the best of luck and look forward to seeing exciting developments in the industry in the coming years.